The winners of the Lancashire and Blackpool Tourism Awards 2011/12 were announced at a glittering black-tie event hosted by West End star and Lancashire lass Jodie Prenger, on the evening of Thursday 22 September 2011, at the Paradise Room, Pleasure Beach Resort, Blackpool.
This year’s awards ceremony, attended by over 300 representatives of Lancashire and Blackpool’s £3billion visitor economy, was a stunning affair and saw more individuals, businesses, highly commended and joint winners than ever before. Categories such as Best Tourism Event of the Year, voted for by visitors to Lancashire and Blackpool and the Make A Difference Award, celebrating the work of some of the industry’s unsung heroes, were amongst the 17 enthusiastically received awards.
Cllr Cain, Blackpool’s Cabinet Member for Tourism and Culture welcomed guests and commented: “2011 has been a fantastic year for the resort. Tourism is such an essential part of the resort’s economy and the awards are a great way of highlighting and rewarding the efforts that have been made over the last year.”
Mike Wilkinson, Managing Director of Lancashire and Blackpool Tourist Board who introduced the event said “Despite the tough times that we’ve all endured, we are a resilient bunch in Lancashire and tonight you’ve see the remarkable triumphs of individuals as well as businesses working in the county’s £3 billion visitor economy. Every finalist should be very proud of their achievements.”
The Judges remarked that there was such tough compeition in the Small Hotel of the Year category that they decided to give Highly Commended to The Strand Hotel Blackpool, for their outstanding customer service and innovative promotion and marketing campaigns and The Strand Hotel was a shining light leading at the forfront of Hotels in Lancashire.
We are extreamly proud of this achievement in which we still remain the best hotel in Blackpool and the 2nd best in the whole of Lancashire.